What job opportunities’ exist?

Although Graphic Designers are expected to be flexible in their skills, many of them choose to focus and master one, or few specific ones. This creates separate job opportunities within the industry. I chose to look further into some of the more popular job titles within the Graphics career.

Web Designers

Web designers are responsible for layouts, design and coding of the pages. Basically, their role is to make the website look and work well, and also make it appropriate for a specific target audience. Although web designers often will work with professional web programmers, to code the page, they need to have at least basic understanding of how web developing works, to avoid layout mistakes. Other than that, they need to possess the knowledge of typical design software, such as Adobe. The typical web designer salary will range from £18 000 to £40 000 a year in a studio, or £200 to £1000 for a specific project.

Branding Designers

Designers in this fields create a visual, or branding identity for companies. This includes anything from logos or letterheads to entire advertising programs. Brandinfg designers are expected to know what their client needs and establish the branding around that and their trget audience. They need to be flexible, and be able to research companies in many different industries. Salaries for this type of job start out at around £100 for simple logo designs, to £1000 and more for whole branding schemes.

Art/Creative Directors

This type of job i mainly given to the best, most experienced designers out there. Their main role is to manage other graphic designers, but also people from other artistic fields, such as illustrators and animators. Except the usual graphic designer skills, they also have to be able to manage often large groups of people, make sure the work is in on time. They are often the ones who deal with specific clients the most. Salaries can be anything from around £20 to £120, depending on experience, success and previous jobs etc.

Sources: 1, 2, 3